Key Moments:
- The Chamber of Deputies approved a bill to prohibit all advertising related to online betting platforms
- The measure now awaits discussion in the Senate, with key deliberations pending in various committees
- Article 8 of the bill aims to ban the promotion, sponsorship, bonuses, and influencer endorsements for gambling
Legislative Progress and Political Debate
A legislative initiative to tighten regulation of online gambling advertisements in Argentina is advancing. The bill, brought forth by the Civic Coalition (Coalición Cívica), passed the Chamber of Deputies in November 2024 with 140 votes in favor, 36 against, and 59 abstentions. The proposal is now under Senate review and has been assigned to the Health, General Legislation, and Justice and Criminal Affairs committees.
Deputy Maximiliano Ferraro urged senators to resist external influence and act against the spread of gambling addiction, while Deputy Mónica Frade criticized the current administration, alleging neglect over the issue and linking it to financial harm from betting promotions by public figures.
Main Provisions of the Bill
At the heart of this bill is Article 8, which would ban the promotion and sponsorship of gambling, betting, and prediction games in every form. The prohibition encompasses online activity, the offering of welcome bonuses, and the use of influencers. The only exceptions would permit advertising within licensed physical venues such as casinos, bingo halls, racetracks, and lottery outlets.
Violations would carry severe consequences, with individuals operating or managing unauthorized gambling systems facing potential prison sentences ranging from three to eight years.
Shifting the Role of Advertising in Gambling
Should it become law, the bill would dramatically alter Argentina’s landscape for betting-related publicity. Sports sponsorships and social media campaigns have significantly expanded the reach of betting platforms. Lawmakers backing the bill argue these restrictions are essential for protecting vulnerable populations, particularly minors and financially unstable individuals.
Wider Impact and Regional Context
The rapid growth of online gambling in Argentina has followed broader trends across Latin America, propelled by endorsements, sponsorships, and expansive marketing strategies. Proponents of the bill contend that regulatory measures are vital to reestablish boundaries between entertainment and potential addiction.
Recent debates over gambling advertisements have also emerged in neighboring countries such as Brazil and Chile, underscoring a regional effort to address concerns about addiction and financial risks. Observers suggest that Argentina’s legislative effort could set a precedent for responsible gambling oversight in the region.
| Chamber of Deputies Vote (Nov 2024) | Main Provision | Penalties |
|---|---|---|
| 140 for, 36 against, 59 abstained | Ban on all forms of gambling advertising, including online bonuses and influencer marketing | Three to eight years in prison for unauthorized gambling operations |
- Author
Daniel Williams
